Lesson 1

Overview of Bland

This lesson introduces Bland, its core purpose, and the main features it offers to users.

LEARNING OBJECTIVES
  1. Understand what Bland is and its primary functions.

  2. Identify key features and benefits of using Bland.

  3. Navigate the Bland interface.

TABLE OF CONTENTS

    Welcome to Bland

    Bland allows you to create artificial intelligence call agents.

    Agents can make calls for you, handle customer queries, and even take actions, like booking an appointment, during a call. 

    Bland creates artificial intelligence call agents that automatically make and answer phone calls for you.

    Here’s what sets Bland apart:

    Speed: Sub-second latency ensures a conversation free from pauses.

    Reliability: No dropped calls, and crystal clear audio at the largest scales. Detailed post-call analysis and observability 

    Flexibility: Configure every aspect of your Agent, from voice settings to transfer scenarios and initial greetings.  Build robust call flows of enterprise complexity with Bland Conversational Pathways.

    Now that you know what Bland can do, let’s dive into the platform’s features and use cases.

    What You Can Do With a Bland Phone Agent

    Here are some of the fundamental actions of Bland Agents.

    Send Phone Calls

    Dispatch AI phone calls to engage with customers, leads, and streamline various operations such like sales outreach, survey collection, and market research.

    Set Up Inbound Numbers and Receive Calls

    Create dedicated inbound phone numbers to use Agents to answer incoming calls.

    Perform Live Function Calling

    Integrate with external APIs and databases to take live actions during phone calls. For example, booking an appointment on your calendar based on the current availability

    Extract Structured Data from Calls

    Extract JSON data given an analysis schema to gain insights and answer questions about your calls.

    Create Call Batches & Campaigns

    Simultaneously send thousands of calls for widespread outreach.

    Fine-tune a Custom LLM

    Leverage your enterprise’s call recordings and transcripts to improve the quality of your AI Calls by making the model aware of your company’s tone & style

    How to Use Bland - Interacting With Bland

    There are two ways to use Bland: one is via the web user portal and the other directly through HTTP request via the Bland API. You will dive deeper into the API in future lessons. For now, let’s try out the web portal.

    Web interface

    First, sign up on the developer portal.

    After verifying your phone number your developer portal dashboard should look like this:

    You can hover over the side panel containing the icons to see what each one means.  Once you do, it should look like this:

    From there you can navigate to each of the sections in the web interface. For example, to send a call to your own number, you can go to the “Send Call” section. You’ll learn more about what each of these mean in the next lesson. 

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